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Client: ADFerti

ADFerti – Corporate Website & WooCommerce E-Commerce Platform

Aexaware Infotech designed and delivered a modern corporate website and e-commerce platform for ADFerti using WordPress and WooCommerce. The solution focused on clean UI, structured product presentation, SEO optimization, and performance tuning—enabling efficient content management and a reliable online sales foundation. The project was successfully completed and handed over last month.

ADFerti – Corporate Website & WooCommerce E-Commerce Platform

Project Details

Category

Website Development / E-Commerce Solutions

Year

2025

Duration

4 Weeks

Live Site Visit Website
Tech Stack
WordPress 6.9 WooCommerce 10.4.2 PHP 8.2 MySQL Elementor Blocksy Theme Blocksy Companion RankMath SEO jQuery Google Font API Hostinger CDN Priority Hints

Case Study: ADFerti – Corporate Website & E-Commerce Platform

Client: ADFerti Project Status: Successfully handed over last month Industry: Agriculture / Fertilizers

Project Objective

ADFerti required a modern, reliable digital platform to establish its online presence, showcase fertilizer products clearly, and support future online sales. The goal was to create a clean, fast, and SEO-ready website that could be easily managed by a non-technical team.

What Aexaware Infotech Did

1. Website Architecture & CMS Setup

  • Set up WordPress 6.9 as the core CMS to ensure ease of content management
  • Structured pages for company overview, product listings, and blog content
  • Configured a scalable architecture suitable for future expansion

2. Custom UI Implementation

  • Built the website using the Blocksy theme, customized to match ADFerti’s branding
  • Implemented layouts using Elementor for flexible page management
  • Ensured consistent typography, spacing, and visual hierarchy across pages

3. E-Commerce Configuration

  • Integrated WooCommerce 10.4.2 for product management
  • Configured product categories, individual product layouts, and pricing structure
  • Prepared the platform for future payment gateway and checkout enhancements

4. Performance & Hosting Optimization

  • Deployed the website on Hostinger with Hostinger CDN
  • Enabled Priority Hints and HTTP/3 support for faster page loading
  • Optimized assets and scripts to improve Core Web Vitals

5. SEO & Discoverability

  • Implemented RankMath SEO for on-page SEO configuration
  • Set up metadata, Open Graph tags, and XML sitemaps
  • Optimized URL structure and content hierarchy for search engines

6. Technical Stack & Stability

  • Backend powered by PHP 8.2 and MySQL
  • Frontend enhancements using jQuery and core-js for compatibility
  • Ensured cross-browser and device responsiveness

7. Handover & Client Enablement

  • Final testing across devices and browsers
  • Clean handover with admin access and usage guidance
  • Delivered a maintainable platform requiring minimal ongoing technical support

Result

  • A stable, fast, and professional corporate website
  • Structured product presentation ready for scale
  • SEO-ready foundation for organic growth
  • Easy day-to-day content and product management for the client

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